Because, reasons
Animal farming must end as soon as possible. Billions of animals only have activists like us to advocate for them. Sure, we could try to talk every individual into doing the reasonable and ethical thing by going vegan.
But even the president of Mercy For Animals recently wrote, “The sad reality is that most people aren't going to change based on morality alone…making animal-free food more delicious, more convenient, and more affordable could be the key to ending factory farming.”
Daniel Kahneman, the Nobel Prize winning behavioral economist, would likely agree. “When you make it easy to do the right thing, people are much more likely to do it. And they'll do it effortlessly and without conflict…You reduce stress at the same time as achieving behavior change.”
Even ask Cass Sunstein (nudge theory). “If you make something easy, the likelihood that people will do it increases often much more dramatically than one would ever expect. As the availability of [vegan] substitutes becomes easier, the moral conviction may come to the fore.”
This is why Tofu Hug is working to lower obstacles to eating vegan. Download and print the leaflet now and start spreading the knowledge.
